In 2018 it was baby goats. In 2019, Vice returns to SXSW and this time they’re transforming a downtown Austin parking lot into a retro roller skating oasis featuring DJs, daily happy hours, branded swag, and of course, the VICELAND bus. Located just a block from the Convention Center, Vice will be the spot for roller skating, dancing, pop up merch, surprise guests, and overall good vibes. The lot will also serve as a production hub — and fuck it, they’re…
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