From an entrepreneurial Austinite:
“The year was 2007, and Ghostland Observatory was at the height of their popularity. After a sold out show at La Zona Rosa, they were set to play a blowout afterhours Playboy party at the new Action Figure Studios on the Eastside. The party was for media invitees only, and two friends and I went thinking we could finagle our way in. The security was tight, however, and after being caught trying to sneak in and asked to leave, we considered giving up and going home. However, at the last minute, one friend (a cute girl) was asked by an invited guest to be his +1, and she went in (without her phone). After waiting for her to come back out again (we were her ride) our other friend finally snuck in past a security guard in the back to try to get her. Once he got inside and found her, however, they called me and asked me to sneak in through any means possible because there was free food free alcohol and general good times inside. I tried unsuccessfully to sneak past the back security guard as my friend had done. The only other way to get in was through the side VIP area. Beside the eight security guards guarding the entrance, I saw the distinctive lead singer of Ghostland, waiting to walk through backstage to play his set. After working up the courage, I walked up as if I knew him and joined in his circle of friends. I casually asked ‘So man, when are you playing?’ and he said ‘Oh, as soon as they call us in, maybe in 15 minutes’. I said ‘All right, see you in there then’, and proceeded to casually walk past all eight security guards, through the backstage, and into the crowd, where I saw one of the best shows I’ve ever seen at SouthBy.”
And here you thought there was no party in this sad, sad city.